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EdTech

Target UPSC

Real-time lead routing, after-hours AI calling, nurture drips and a 24/7 student query chatbot

  • WhatsApp Automation
  • Workflow Automation
Target UPSC logo
+67%
Monthly revenue, before AI vs after AI
500
Leads handled per day across all campaigns
24/7
Calling coverage, with AI on off-hours leads
₹30,000
System cost per month

The client

Target UPSC runs several Meta ad campaigns at once across exam-prep courses.

The challenge

About 500 leads a day came in across the running courses, and one calling team could not handle that volume during or after business hours.

  • Leads went unactioned because one team had hundreds a day and could not reach everyone in time.
  • Student course questions went unanswered outside calling hours.
  • Leads arriving after hours went cold overnight.
  • Students who registered for a webinar or showed interest had no consistent nurture until someone called.

What we built

2 connected parts, one system

  1. Part 1

    Stage 1: Capture and route

    • Every Meta lead from every running course is pushed in real time to the calling team's WhatsApp and CRM, with no manual export or delay.
    • An after-hours detector catches leads that arrive when the calling team is offline and passes them to an AI calling agent, which phones the student instead of waiting for the next business day.

  2. Part 2

    Stage 2: Nurture, query and convert

    • Nurture and drip sequences keep registered students engaged, including a webinar reminder sent one hour before the session starts.
    • A query chatbot on WhatsApp, Instagram and Messenger answers student questions as they arrive, at any hour.
    • When the chatbot detects real buying interest, it hands the student back to the calling team to close.

Systems and tools involved

  • Meta ads
  • WhatsApp
  • CRM
  • Instagram
  • Messenger
  • AI calling agent
  • AI query chatbot

Architecture

The system, drawn as we built it

How the systems connectOpen full size (new tab): How the systems connect
Architecture of the Target UPSC lead routing and nurture system

Results

What changed

  • Verified

    +67%

    Monthly revenue, before AI vs after AI

  • Verified

    500

    Leads handled per day across all campaigns

  • Verified

    24/7

    Calling coverage, with AI on off-hours leads

  • Verified

    ₹30,000

    System cost per month

Results at a glanceOpen full size (new tab): Results at a glance
Target UPSC results

Notes

  • Every lead is routed instantly, every question gets an answer, and every after-hours lead gets a call instead of going cold.

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