Agriculture
Sales, marketing, and accounts automation
GPC Group
Meta ads to chatbot to AI calling and follow-up, learning-video content, KYC and auto-invoicing — three connected systems, one for each function.
GPC Group runs Meta lead ads at volume across India, selling agri-inputs B2B to retailers and distributors. Three gaps were costing them qualified pipeline and slowing down cash collection — sales, marketing, and accounts each running on manual effort.
Where the pipeline was leaking
- Sales — leads landed on a WhatsApp/Instagram chatbot, but a slow or missed human reply meant a paid lead went cold before anyone actually called it.
- Marketing — product content (social posts, farmer-facing education on how a product is used) was manual to produce and didn't reach farmers in their own language.
- Accounts — KYC verification and invoicing for new customers and distributors were manual, slowing down onboarding and collections.
What we built
Three connected systems, one for each function:
1 · Sales
Meta ads feed a WhatsApp/Instagram chatbot for the instant first reply. Any lead that goes cold — no human reply in time — is caught by a missed-reply detector and handed to an AI calling agent, which dials the lead directly. A follow-up agent re-attempts on a cadence if the first call doesn't land. Every qualified lead is routed to the sales manager, sales associate and sales caller together; anything still unanswered is re-queued rather than dropped.
2 · Marketing
An AI content engine turns GPC's product catalog into social creatives and copy, auto-posted on schedule across their own channels. A separate learning-video generator produces animated, multi-language explainer videos — how a product is used, aimed at farmers and retailers directly.
3 · Accounts
New customer and distributor onboarding runs through an automated KYC flow. Once verified, every order triggers an invoicing engine that generates the invoice and payment link automatically, with collection synced back to Odoo.
Results
- Verified₹44,00,000Revenue attributed / month
- Verified₹1,00,000System cost / month
- Verified44×Return per ₹ spent
- Verified₹5,00,000Average order value (ticket size)
- Qualitative100% B2B — retailers & distributorsDeal type
At a ₹5L average order value, ₹44L/month of attributed revenue is roughly 9 orders a month the system is directly responsible for surfacing, calling, and carrying through to a paid, verified, invoiced account — against a ₹1L/month running cost.
Have a process that still depends on people?
If Meta leads are going cold, marketing content is a bottleneck, or onboarding and invoicing eat staff time, this is the pattern.
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