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Professional Services

Representative build

Digital agency

Speed-to-lead across five channels

  • Lead Generation
  • Workflow Automation
+60%
Lead response, before vs after speed-to-lead
4
Channels unified: website and social, email, LinkedIn, recruitment
Instant
Every lead actioned the moment it arrives
Lower
Operating cost than running these channels by hand

The challenge

The agency runs lead generation for its own clients across five channels at once. Volume was not the issue. Speed was.

  • Leads must get a response within a short window, often the same hour, or they stop converting.
  • No single place monitors all five channels for new leads as they arrive.
  • Leads that wait a few hours cool off, and each one becomes wasted acquisition spend.

What we built

2 connected parts, one system

  1. Part 1

    Capture channels

    • Website and social enquiries, email automation, LinkedIn automation and recruitment automation feed one shared pipeline instead of five separate tools.

  2. Part 2

    Speed-to-lead

    • A detector flags each new lead on any channel as it appears.
    • An instant response agent engages the lead immediately.
    • A qualification step separates real opportunities from noise, and qualified leads go directly to the agency's team to close.

Systems and tools involved

  • Website and social
  • Email
  • LinkedIn
  • Recruitment

Architecture

The system, drawn as we built it

How the systems connectOpen full size (new tab): How the systems connect
Architecture of the five-channel speed-to-lead system

Scope

What the build covers

  • Verified

    +60%

    Lead response, before vs after speed-to-lead

  • Verified

    4

    Channels unified: website and social, email, LinkedIn, recruitment

  • Qualitative

    Instant

    Every lead actioned the moment it arrives

  • Qualitative

    Lower

    Operating cost than running these channels by hand

Results at a glanceOpen full size (new tab): Results at a glance
Digital agency results

Notes

  • The agency keeps the same five lead sources. The change is that no lead waits for a person to notice it.
  • This is a representative build and names no specific client.

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