Professional Services, name withheld

B2B lead-gen marketing company (name withheld)

Four lead channels combined, deduplicated, enriched and personalised into one searchable pipeline

The challenge

The client ran 50 landing pages, LinkedIn sourcing, a website chatbot and voice calling, with no shared system between them.

The 50 landing pages cost $5,000 a month: a separate provider at $100 a month for each page.
Leads from different channels were not deduplicated, so one prospect could enter the pipeline several times, wasting outreach and skewing results.
There was no single place to store or search lead and campaign data.

What we built

Part 1
1. Lead channels
- Automated LinkedIn sourcing, the 50 landing pages, a chatbot that qualifies website visitors in real time, and a voice agent for inbound and outbound calls.
Part 2
2. Lead intake
- A lead flow manager validates each lead and removes duplicates across all four channels, so one prospect becomes one record.
Part 3
3. Routing
- A campaign router assigns each clean lead to the campaign it belongs to.
Part 4
4. Intelligence
- An enrichment engine fills in company and contact details.
- A personalisation engine writes outreach tailored to each lead instead of using a shared template.
Part 5
5. Delivery
- Personalised email campaigns go out. Every lead and interaction is stored in a local, keyword-indexed database of 60GB, with campaign analytics on top.

Architecture

Results

Replacing per-page providers with one managed system cut cost by 96% and added cross-channel deduplication, automatic enrichment and one searchable record of every lead.

Tell us your use case. We will build and run it.